Website AnalyticsMonitor the effectiveness of your marketing efforts
One of the most important tools of website analytics is the keywords traffic sources feature. It provides you with a detailed list of all the keywords that visitors used to find your web pages. Use this data to see how effective your search marketing campaign, in particular how effective your link building is, and find out which pages are bringing in the most visitors. You can then analyze these pages, what you've done to promote them, and apply similar techniques to your lesser performing pages. The more visits your website has, the better ranking it will have, improving your search engine marketing (SEM) efforts.