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Website Analytics

Monitor the effectiveness of your marketing efforts
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Traffic Analytics

Web traffic analytics is a must-have resource for your search marketing campaign. It will show you valuable data about your visitors and allow you to view how many hits your site is getting based on a specified time frame (from one day to several years). You'll be able to see where your visitors are coming from, whether they found you through a search engine, or whether they were referred by another website.

You'll also be able to see details on your visitors, such as how long they stayed on your website, which pages they visited, which links they clicked on. You will see the bounce rate reflecting how many visitors bounced in and out of one page, and how many stayed longer. This information will give you a good idea of which entry pages (pages visitors arrived through) need work (i.e. if you have a high bounce rate for a particular page you'll want to adjust its content to be more visitor friendly so they hang around longer). You'll see which exit pages (pages that visitors left from) require improvement, as these pages are the ones that caused visitors to leave your website.

Keywords Tracking

Another advantage of traffic analytics is that it will provide you with further data on your visitors such as which web browser and operating system are they using, what is their monitor resolution, what is their Internet connection speed (ie. dial-up vs. broadband), do they have JavaScript support turned on or off, etc. This data will help your web designer optimise your website for the majority of your visitors, as you'll be able to view your own website from their perspective.

One of the most important tools of website analytics is the keywords traffic sources feature. It provides you with a detailed list of all the keywords that visitors used to find your web pages. Use this data to see how effective your search marketing campaign, in particular how effective your link building is, and find out which pages are bringing in the most visitors. You can then analyze these pages, what you've done to promote them, and apply similar techniques to your lesser performing pages. The more visits your website has, the better ranking it will have, improving your search engine marketing (SEM) efforts.