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Search Engine Optimisation

SEO is about as close to FREE as you can get

Search Optimisation

The Internet has completely changed the way we live and process information. Consumers increasingly depend on Google to locate products and services.

These days, your search strategy is your business strategy, because the majority of your potential customers are trying to find your services on the Internet. This is a fundamental shift in consumer behaviour and fully realising the potential of search requires a dramatic shift in your marketing and advertising activities.

A solid web presence is a cornerstone of these activities. A clean, search-optimised website catering for latest mobiles and tablets as well as for desktops is the most effective way to build your business.

Search engine optimisation (SEO) often comes secondary to website design, and not everyone is fully aware of SEO's importance and long-term benefits. It is a serious mistake because before your customers get a chance to visit your page and get captivated by its design, they need to find it in search results first!

SEO Explained

SEO can be defined as a combination of all the work required to generate a large number of referral visits from search engines, directories, and other websites, with the ultimate goal of making your website popular and commercially successful.

SEO involves on-page and off-page development, including link building, proper website design and scripting, competitor analysis, keyword research, content creation, social media updates, press releases and many other activities.

It is partly about building appropriate content and partly about getting people to link to your website. Quality content is essential, but Google's ability to count incoming links, in addition to your content, is also extremely important when it comes to your website's rank and its position in search results.

SEO provides numerous benefits. These include greater search engine results page (SERP) positioning, a wide social media presence, improved brand credibility, and a lower cost of ownership.