Search Engine OptimisationSEO is about as close to FREE as you can get
SEO can be defined as a combination of all the work required to generate a large number of referral visits from search engines, directories, and other websites, with the ultimate goal of making your website popular and commercially successful.
SEO involves on-page and off-page development, including link building, proper website design and scripting, competitor analysis, keyword research, content creation, social media updates, press releases and many other activities.
It is partly about building appropriate content and partly about getting people to link to your website. Quality content is essential, but Google's ability to count incoming links, in addition to your content, is also extremely important when it comes to your website's rank and its position in search results.
SEO provides numerous benefits. These include greater search engine results page (SERP) positioning, a wide social media presence, improved brand credibility, and a lower cost of ownership.