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Responsive Websites

Vital element of a successful marketing strategy

Is Your Website Mobile-Ready?

Take a ride on the train, stop by the shopping center, or go anywhere near a school and you'll encounter the same thing just about anywhere you look - our new friend, the web-enabled mobile device.

According to Reuters and CNNIC, the number of Chinese users accessing the Internet from mobile phones have already surpassed that of the personal computer in July 2012. Mobile phones will overtake PCs as the most common web access devices worldwide by the end of 2013. By 2015 in developing countries more people will have mobile network access than electricity at home.

Nearly 20% of visits to small business websites led to an immediate phone call, but businesses have to earn that call with a mobile-friendly site displaying their phone number above the fold and correctly linked.

It is important to understand that a website should not be specifically about either the desktop or the mobile phone, but about building it in such a way that its layout automatically adapts to the user's device.

Adapt or Perish!

Research from Google conducted in July 2012 shows 67% of consumers are more likely to buy from a mobile-friendly site, and about as many (61%) say they'll immediately abandon a web site if it doesn't work properly on their mobile.

50% admitted that even if they like a brand, they will use it less often if the website isn't mobile-friendly. After a visit to a mobile-ready site, 74% of people say they're more likely to return to that site in the future.

Google concludes from the new study that non-mobile friendly sites actually damage a company's reputation. 36% of respondents said they felt like they've wasted their time by visiting those sites, and 52% said that a bad mobile experience made them less likely to engage with a company.

Almost half (48%) of participants felt that a website that performs poorly on mobile indicates a company that does not care about their business. This confirms what most already suspected - consumers demand a quality mobile-ready web experience.