Responsive WebsitesVital element of a successful marketing strategy
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Research from Google conducted in July 2012 shows 67% of consumers are more likely to buy from a mobile-friendly site, and about as many (61%) say they'll immediately abandon a web site if it doesn't work properly on their mobile.
50% admitted that even if they like a brand, they will use it less often if the website isn't mobile-friendly. After a visit to a mobile-ready site, 74% of people say they're more likely to return to that site in the future.
Google concludes from the new study that non-mobile friendly sites actually damage a company's reputation. 36% of respondents said they felt like they've wasted their time by visiting those sites, and 52% said that a bad mobile experience made them less likely to engage with a company.
Almost half (48%) of participants felt that a website that performs poorly on mobile indicates a company that does not care about their business. This confirms what most already suspected - consumers demand a quality mobile-ready web experience.