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Social Media Marketing

Social media presence is a key to your online success

Social Media

Social media is an integral part of Search Engine Optimisation and Marketing. It is vital to expose your website across all leading social media networks. Well executed social presence gives you natural, valuable links on both social sites and off-site blogs.

Social media optimisation and search engine optimisation go hand in hand. You should establish your presence on all major social websites. Twitter, Facebook, LinkedIn, Tumblr and Instagram are all key parts of your social media campaign. Your presence on these social platforms will have immediate positive effect on your search results ranking.

Knowing and connecting with others increases brand awareness, the reputation of your business and will help to improve sales of your internet-based company.

The ability to reach out to your customers on a personal level and allowing that personal interaction to travel in two directions, is a key to your online success. It also creates loyal followers who will promote your brand simply through word of mouth.

Search Keywords

The most immediate SEO benefits of blogging is having more keyword-focussed content on your site that is regularly updated and can attract backlinks and social response that increase the authority of your site. If your company is blogging already, it can take a few technical steps to maximise these SEO benefits; and if it's not, it should really consider including blogging into its social media strategy.

Before publishing new posts on your Blog or on Twitter, you should consider whether they can be optimised for targeted keywords. Doing this on a constant basis will increase the overall relevancy of your site for those keywords.

As your blog content gathers popularity, the instances of those keywords will carry more and more weight. By linking your social posts back to relevant product pages, you can funnel over some 'link juice' and help those pages rank better in search results.

When it comes to social media marketing, one thing is true - persistence is vital.