Social Media MarketingSocial media presence is a key to your online success
The most immediate SEO benefits of blogging is having more keyword-focussed content on your site that is regularly updated and can attract backlinks and social response that increase the authority of your site. If your company is blogging already, it can take a few technical steps to maximise these SEO benefits; and if it's not, it should really consider including blogging into its social media strategy.
Before publishing new posts on your Blog or on Twitter, you should consider whether they can be optimised for targeted keywords. Doing this on a constant basis will increase the overall relevancy of your site for those keywords.
As your blog content gathers popularity, the instances of those keywords will carry more and more weight. By linking your social posts back to relevant product pages, you can funnel over some 'link juice' and help those pages rank better in search results.
When it comes to social media marketing, one thing is true - persistence is vital.